Bagni, Gustavo; Sagawa, Juliana Keiko; Godinho Filho, Moacir - In: International Journal of Physical Distribution & … 52 (2021) 1, pp. 29-47
Purpose: This paper aims to detail how a Sales and Operations Planning (S&OP) process can be designed to support the planning requirements of recently introduced products. Design/methodology/approach: Design science research was conducted to propose and implement an S&OP model for demand...