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Using Internet and Travel Agencies in Planning a Trip. A Qualitative Approach
Tugulea, Oana; Bobalca, Claudia; Maha, Andreea; Maha, … - In: CES Working Papers 6 (2014) 1, pp. 181-200
The purpose of the present research is to discover and to understand young people’s touristic behaviour. We investigated the process of planning a trip, the perception about travel agencies and about Internet using qualitative methods. The aim of this paper is also to establish how important...
Persistent link: https://www.econbiz.de/10012017128
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The Ethics of Online Touristic Counselling: A Matter of Users Satisfaction
Sabou, Gabriel Cristian; Nistoreanu, Puiu; Vlad, Denisa - In: Amfiteatru Economic Journal 16 (2014) Special No. 8, pp. 1279-1287
The large expansion of internet popularity affected, tough in different degrees, almost all sectors of life. Tourism makes no exception, the travel agencies being nowadays confronted with the necessity of keeping the pace with the new technology. Airline companies - and the transport companies...
Persistent link: https://www.econbiz.de/10011724918
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The Loyal Customers' Perception Regarding the Online Buying Process
Bobalca, Claudia - In: CES Working Papers 7 (2015) 2, pp. 241-255
The purpose of the research is to investigate the Romanian online customers’ perception as regards to the process of buying products from the Internet. The research objectives are: (1) to identify the advantages and disadvantages of buying from the Internet; (2) to identify the reasons of...
Persistent link: https://www.econbiz.de/10012017205
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The Impact of Corporate Social Responsibility on Customer Loyalty
Stanisavljević, Milena - 2016
In this paper the impact of corporate social responsibility (CSR) dimensions on customer loyalty was researched. There … loyalty. CSR is a possibility for company's differentiation, only if customers value these efforts. CSR is explained through … customer loyalty, especially of philanthropic and economic dimensions. Based on the presented results, management …
Persistent link: https://www.econbiz.de/10011920363
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The impact of perceived CSR on corporate reputation and purchase intention
Bianchi, Enrique; Bruno, Juan Manuel; Sarabia-Sanchez, … - In: European Journal of Management and Business Economics … 28 (2019) 3, pp. 206-221
brand loyalty. Design/methodology/approach The sample comprised 429 consumers selected using non-probabilistic sampling with …
Persistent link: https://www.econbiz.de/10013193215
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The impact of innovative commercial technologies on students' behaviour of an economic university
Anghel, Laurentiu-Dan; Vrânceanu, Diana Maria; Filip, Alina - In: Amfiteatru Economic Journal 17 (2015) 39, pp. 600-614
units, as well as the significant contribution to the development of modern shops image. This paper presents the attitude of … highlights the influence of innovative commercial technologies on store image and loyalty of buyers. …
Persistent link: https://www.econbiz.de/10011724962
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Switching Beers? The Effects of Switching Costs on Prices and Profits in Competitive Markets
He, Xiaoyang; Siebert, Ralph - 2021
prices, market shares, and profits. Our demand estimation results show large differences in brand loyalty, and switching …
Persistent link: https://www.econbiz.de/10012582128
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Does the "like" habit of social networking services lower the psychological barriers to recommendation intention in surveys?
Kato, Takumi - In: Business systems research : a system view accross … 12 (2021) 1, pp. 216-227
Background: Companies often measure their customers' recommendation intention using the loyalty index based on the idea … that a customer who has high loyalty and is committed to a brand has the confidence to recommend it to others. The …
Persistent link: https://www.econbiz.de/10012618784
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The impact of innovative commercial technologies on students' behaviour of an economic university
Anghel, Laurentiu-Dan; Vrânceanu, Diana Maria; Filip, Alina - In: Amfiteatru economic : an economic and business research … 17 (2015) 39, pp. 600-614
units, as well as the significant contribution to the development of modern shops image. This paper presents the attitude of … highlights the influence of innovative commercial technologies on store image and loyalty of buyers. …
Persistent link: https://www.econbiz.de/10011821002
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BRAND LOYALTY OF FEMALE CONSUMERS - STUDY CARRIED IN SFÂNTU GHEORGHE AND THE SURROUNDING AREAS
KULCSÁR, Erika; BARTIS, Szende - In: Management and Marketing Journal IX (2011) 2, pp. 323-330
Today, the role of women in society has significantly changed, they work as men so they have their own income that they can spend as they wish and as necessary. We need to pay particular importance to consumer behaviour of female and as such it should be treated as a particular segment. This...
Persistent link: https://www.econbiz.de/10009393087