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Successful cooperative marketing : leveraging a powerful and diverse marketing tool
Rüth, René; Netzer, Torsten - In: The marketing review 16 (2016) 4, pp. 405-418
Persistent link: https://www.econbiz.de/10011894563
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Hospital affiliations, co-branding, and consumer impact
Gombeski, William R.; Claypool, Joe O.; Karpf, Michael; … - In: Health marketing quarterly 31 (2014) 1, pp. 65-77
Persistent link: https://www.econbiz.de/10010362776
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The potential of crowdsourcing for co-marketing : how consumers may be turned into brand ambassadors
Bilgram, Volker; Füller, Johann; Koch, Giordano; Rapp, … - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 59 (2013) 4, pp. 42-48
Persistent link: https://www.econbiz.de/10010227975
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The impact of insurance coverage on consumer utilization of health services : an exploratory study
O'Connor, Genevieve E. - In: The international journal of bank marketing : IJBM 33 (2015) 3, pp. 276-297
Persistent link: https://www.econbiz.de/10011383561
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Consumer preferences for banking technologies by age groups
Harris, Michael; Cox, K. Chris; Musgrove, Carolyn Findley; … - In: The international journal of bank marketing : IJBM 34 (2016) 4, pp. 587-602
Persistent link: https://www.econbiz.de/10011594035
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Measuring customer experience in service : a systematic review
Bueno, Eduardo Veiga; Weber, Tiziana Brenner Beauchamp; … - In: The service industries journal 39 (2019) 11/12, pp. 779-798
Persistent link: https://www.econbiz.de/10012205844
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Telecom branding in Pakistan : network coverage or value added services
Siddiqui, Kamran Ahmed; Ali, Mazhar; Sarki, Irshad Hussain - 2015
identified as shaping the telecom branding i.e. Network coverage, Value added services and Pricing strategies while in subsequent … quests value added services were emerged as major factor for retaining consumer mindset for telecom branding. Research … especially those who are responsible for segmentation, targeting and positioning their services. Originality/value – Although …
Persistent link: https://www.econbiz.de/10012124693
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Segmentation of retail customers based on cluster analysis in building successful CRM
Gupta, Gaurav; Aggarwal, Himanshu; Rani, Rinkle - In: International journal of business information systems : … 23 (2016) 2, pp. 212-228
Persistent link: https://www.econbiz.de/10011636722
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Analysing customer responses to migrate strategies in making retailing and CRM effective
Gupta, Gaurav; Aggarwal, Himanshu - In: International journal of Indian culture and business … 12 (2016) 1, pp. 92-127
Persistent link: https://www.econbiz.de/10011618213
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Translated attributes as choice architecture : aligning objectives and choices through decision signposts
Ungemach, Christoph; Camilleri, Adrian R.; Johnson, Eric J. - In: Management science : journal of the Institute for … 64 (2018) 5, pp. 2445-2459
Persistent link: https://www.econbiz.de/10011874356