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This article explores the rhetoric of empowerment surrounding the recent phenomenon of personal branding and calls into question the idea that personal identities can and should be managed through corporate marketing processes in a Web 2.0 world. Starting with an examination of the historical...
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organization theorists, whether functionalist or critical. The paper addresses this elision and draws on the work of Goffman …
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organization theorists, whether functionalist or critical. The paper addresses this elision and draws on the work of Goffman …
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