Marketing the female politician : an exploration of gender and appearance
Year of publication: |
2015
|
---|---|
Authors: | Sanghvi, Minita ; Hodges, Nancy |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 31.2015, 15/16, p. 1676-1694
|
Subject: | political marketing | gender | Goffman | power | appearance | Politiker | Politicians | Frauen | Women | Marketing | Geschlechterforschung | Gender studies | Geschlecht | Gender | Befragung | Interview |
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