Jimenez, Nadia; San-Martin, Sonia; Azuela, Jose Ignacio - In: Academia Revista Latinoamericana de Administración 29 (2016) 4, pp. 486-510
)), transactional (opportunism), and relational (trust and satisfaction). Design/methodology/approach A broad sample of 1,053 mobile … trust and satisfaction can increase loyalty and motivate purchases via mobile devices. In addition, the results show … evidence of the indirect effect (mediated through trust) of opportunism, and propensity to use ICTs on loyalty. Practical …