Relationship marketing in customer loyalty of commercial galleries in times of COVID-19
Year of publication: |
2021
|
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Authors: | Cano, Luz ; Castro, Djanira ; Vicente-Ramos, Wagner |
Published in: |
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas. - Vilnius : [Verlag nicht ermittelbar], ISSN 1822-4202, ZDB-ID 2404327-8. - Vol. 22.2021, 2, p. 426-435
|
Subject: | relationship marketing | customer loyalty | Covid-19 | trust | commitment | customer satisfaction | Coronavirus | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Epidemie | Epidemic | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3846/btp.2021.14486 [DOI] |
Classification: | M1 - Business Administration ; M3 - Marketing and Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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