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Television marketing : network, local, and cable
Poltrack, David F.; Poltrack, David - 1983
Persistent link: https://www.econbiz.de/10000035790
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Television marketing : network, local, and cable
Poltrack, David - 1983
Persistent link: https://www.econbiz.de/10004652568
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Short-term effects of advertising: some well-established empirical law-like patterns
Wood, Leslie - In: Journal of advertising research 49 (2009) 2, pp. 186-192
Persistent link: https://www.econbiz.de/10003860561