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Using single-neuron recording in marketing : opportunities, challenges, and an application to fear enhancement in communications

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Doing good by telling stories : emotion in social entrepreneurship communication

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The emasculation of frogs

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Purpose – This article aims to suggest some ways in which the effectiveness of critical scientific communication might …/methodology/approach – The article looks at some recent research into neuroscience and human decision-making to suggest some best practices in … effectiveness of scientific communication. …

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Examining the role of narrative performance appraisal comments on performance

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Facial expressions and recognitionfor the communication of thoughtsand emotions in business and marketing

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The role of protest scenario in the neural response to the supportive communication

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How to influence the brand attitude of the audience by micro-films

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How to design and deliver stories about tourism destinations

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Storytelling and retromarketing : strengthening brand communication

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