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Platform intermediation in a market for differentiated products
Galeotti, Andrea; Moraga-González, José Luis - 2008 - Rev.: February 2008
We study a two-sided market where a platform attracts firms selling differentiated products and buyers interested in those products. In the unique subgame perfect equilibrium of the game, the platform fully internalizes the network externalities present in the market and firms and consumers all...
Persistent link: https://www.econbiz.de/10011374421
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Non-comparative and comparative advertising in oligopolistic markets
Alipranti, Maria; Mitrokostas, Evangelos; Petrakēs, … - 2016
We study firms' advertising strategies in an oligopolistic market in which both non-comparative and comparative … advertising are present. We show that in equilibrium firms mix over the two types of advertising, with the intensity of … comparative advertising exceeding that of non-comparative advertising; moreover, that the intensity of comparative increases …
Persistent link: https://www.econbiz.de/10011552293
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Platform intermediation in a market for differentiated products
Galeotti, Andrea; Moraga-González, José Luis - In: European economic review : EER 53 (2009) 4, pp. 417-428
Persistent link: https://www.econbiz.de/10003854497
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Platform intermediation in a market for differentiated products
Galeotti, Andrea; Moraga-González, José Luis - 2008
Persistent link: https://www.econbiz.de/10003690010
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Platform intermediation in a market for differentiated products
Galeotti, Andrea (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003674369
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Platform Intermediation in a Market for Differentiated Products
Galeotti, Andrea - 2008
We study a two-sided market where a platform attracts firms selling differentiated products and buyers interested in those products. In the unique subgame perfect equilibrium of the game, the platform fully internalizes the network externalities present in the market and firms and consumers all...
Persistent link: https://www.econbiz.de/10012772229
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Platform Intermediation in a Market for Differentiated Products
Galeotti, Andrea; Moraga-González, José L. - 2008
We study a two-sided market where a platform attracts firms selling differentiated products and buyers interested in those products. In the unique subgame perfect equilibrium of the game, the platform fully internalizes the network externalities present in the market and firms and consumers all...
Persistent link: https://www.econbiz.de/10014219994
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Strength protection for geographical indications : promotion incentives and welfare effects
Menapace, Luisa; Moschini, Giancarlo - In: American journal of agricultural economics 96 (2014) 4, pp. 1030-1048
Persistent link: https://www.econbiz.de/10010416437
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Specialty advertising in marketing
Herpel, George Lloyd; Collins, Richard A. - 1972
Persistent link: https://www.econbiz.de/10000555911
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The impact of consumer multi-homing on advertising markets and media competition
Athey, Susan; Calvano, Emilio; Gans, Joshua - In: Management science : journal of the Institute for … 64 (2018) 4, pp. 1574-1590
Persistent link: https://www.econbiz.de/10011855634