Advertising in markets
Year of publication: |
[2016]
|
---|---|
Authors: | Renault, Régis |
Published in: |
Handbook of media economics ; Volume 1A. - Amsterdam : Elsevier, North-Holland, ISBN 978-0-444-62721-6. - 2016, p. 121-204
|
Subject: | Werbung | Advertising | Marktmechanismus | Market mechanism | Informationsverbreitung | Information dissemination | Manipulation | Produktdifferenzierung | Product differentiation | Wohlfahrtsanalyse | Welfare analysis | Theorie | Theory |
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