Gandhi, Aradhana; Shankar, Ravi - In: Benchmarking: An International Journal 23 (2016) 2, pp. 286-312
(DEA) for benchmarking Indian retailers. The study ascertains, how a retailer can benchmark its performance at company …, Wal-Mart using the SRM model. The benchmarking exercise brings out improvement directions for the Indian retailers. In the … data from a retail firm. The study has used “Jeans” and “Toys” as two categories to demonstrate this concept. Practical …