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Managing consumer capitalism : artists, engineers, and psychologists as new marketing experts in interwar Germany

Logemann, Jan - In: Reshaping capitalism in Weimar and Nazi Germany, (pp. 208-231). 2022

Persistent link: https://www.econbiz.de/10013191962

Market survey of health foods in USA, Federal Republic of Germany and Netherlands

1986

Persistent link: https://www.econbiz.de/10000744364

Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz

Gesellschaft für Angewandtes Marketing; Bund Deutscher …; … - München : Europa-Fachpresse-Verl.; -2001,1: Hamburg : … - [1.]1968 - 34.2001 = Ausg. 1-205; [35.]2002,1; …

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Glossary of technical terms for market researchers : English, German, Bulgarian, Czech, Polish, Hungarian, Romanian, Russian, Serbo-Croat

Rees, Jan van (contributor) - Esomar - 1974

Persistent link: https://www.econbiz.de/10000338292

Forecasting performance of market share attraction models : a comparison of different models assuming that competitors' actions are forecasts

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Persistent link: https://www.econbiz.de/10000168630

Optimal bundling : marketing strategies for improving economic performance ; with 48 tables

Fürderer, Ralph (ed.); Herrmann, Andreas (contributor); … - 1999

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...