Itam, Urmila; Misra, Siddharth; Anjum, Heena - In: European Journal of Training and Development 44 (2020) 6/7, pp. 675-694
Purpose The concept of employer branding has drawn the attention of both academicians and practitioners over a decade. However, inaction, the objective of the employer brand managers were hardly tapped. Therefore, this paper aims to explore the views of HR manager on employer branding activities...