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Thorbjørnsen, Helge; Supphellen, Magne - In: The journal of services marketing 25 (2011) 1, pp. 68-76

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Thorbjørnsen, Helge; Pedersen, Per E.; Nysveen, Herbjørn - In: European journal of marketing : EJM 43 (2009) 3/4, pp. 371-397

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Dahlén, Micael; Thorbjørnsen, Helge; Sjödin, Henrik - In: Journal of advertising : official publication of the … 40 (2011) 4, pp. 33-44

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Thorbjørnsen, Helge; Dahlén, Micael; Lee, Yih Hwai - In: The journal of product innovation management : an … 33 (2016) 3, pp. 342-355

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Breivik, Einar; Thorbjørnsen, Helge - In: Journal of the Academy of Marketing Science 36 (2008) 4, pp. 443-472

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