Is publicity always better than advertising? : the role of brand reputation in communicating corporate social responsibility
Year of publication: |
2014
|
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Authors: | Skard, Siv ; Thorbjørnsen, Helge |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 124.2014, 1, p. 149-160
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Subject: | Corporate social responsibility | Reputation | Advertising | Publicity | Source effects | Corporate Social Responsibility | Firmenimage | Corporate reputation | Werbung | Werbewirkung | Advertising effects | Öffentlichkeitsarbeit | Public relations | Markenimage | Brand image |
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