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Key service drivers for high-tech service brand equity : the mediating role of overall service quality and perceived value
He, Hongwei; Li, Yan - In: Journal of marketing management : MM 27 (2011) 1/2, pp. 77-99
Persistent link: https://www.econbiz.de/10008841689
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The research about banking industry and region economy development in our country
Li, Yan - In: Proceedings of the Third International Symposium on …, (pp. 297-301). 2011
Persistent link: https://www.econbiz.de/10009510832
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Social identity perspective on brand loyalty
He, Hongwei; Li, Yan; Harris, Lloyd - In: Journal of business research : JBR 65 (2012) 5, pp. 648-657
Persistent link: https://www.econbiz.de/10009528787
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CSR and service brand : the mediating effect of brand identification and moderating effect of service quality
He, Hongwei; Li, Yan - In: Journal of business ethics : JOBE 100 (2011) 4, pp. 673-688
Persistent link: https://www.econbiz.de/10009243148
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Analysis of the influential factors of manufactured products intra-industry trade between China-South Korea and China' policy
Li, Yan; Dai, Qing-Ling; Huang, Qingbo - In: Theoretical economics letters 5 (2015) 1, pp. 114-124
Persistent link: https://www.econbiz.de/10010533263
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Corporate social responsibility and insider trading
Cui, Jinhuan; Jo, Hoje; Li, Yan - In: Journal of business ethics : JOBE 130 (2015) 4, pp. 869-887
Persistent link: https://www.econbiz.de/10011350082
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AT&T and T-Mobile : economies as an antitrust defense applied
Pittman, Russell W.; Li, Yan - In: Journal of competition law & economics 9 (2013) 1, pp. 49-63
Persistent link: https://www.econbiz.de/10009726391
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Market structure, regulation and the speed of mobile network penetration
Li, Yan; Lyons, Bruce R. - In: International journal of industrial organization 30 (2012) 6, pp. 697-707
Persistent link: https://www.econbiz.de/10009699642
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Animosity and willingness to buy foreign products : moderating factors in decision-making of Chinese consumers
Wang, Weiyue; He, Hongwei; Li, Yan - In: Asia Pacific business review 19 (2013) 1, pp. 32-52
Persistent link: https://www.econbiz.de/10009717923
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Evaluation of international brand alliances : brand order and consumer ethnocentrism
Li, Yan; He, Hongwei - In: Journal of business research : JBR 66 (2013) 1, pp. 89-97
Persistent link: https://www.econbiz.de/10009720384