Key service drivers for high-tech service brand equity : the mediating role of overall service quality and perceived value
Year of publication: |
2011
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Authors: | He, Hongwei ; Li, Yan |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 27.2011, 1/2, p. 77-99
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Subject: | Markenimage | Brand image | Dienstleistungsqualität | Service quality | Mobilkommunikation | Mobile communications | Hochtechnologie | High technology | Taiwan |
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