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Institut für Versicherungswirtschaft <Sankt Gallen>
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Seminar on market modelling
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2
American Management Association
2
Association of Marketing Theory and Practice
2
Hrvatsko Društvo za Marketing
2
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2
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1
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1
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
1
Center for Economic Research <Tilburg>
1
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Industrial marketing management : the international journal for industrial and high-tech firms
145
Journal of business research : JBR
126
Marketing theory
101
Journal of historical research in marketing
86
Journal of marketing management : MM
79
European Journal of Marketing
77
Journal of the Academy of Marketing Science
71
Journal of macromarketing : examining the interactions among markets, marketing, and society
59
SpringerLink / Bücher
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49
Journal of retailing and consumer services
48
European journal of marketing : EJM
41
Legends in marketing
40
The journal of business & industrial marketing
40
AMS review : official publication of the Academy of Marketing Science
38
Journal of marketing research : JMR
38
Journal of Historical Research in Marketing
36
International journal of hospitality management
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Marketing Intelligence & Planning
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of strategic marketing
31
Strategic Direction
31
The service industries journal
30
History of marketing thought ; Volume 1
28
History of marketing thought ; Volume 2
24
Journal of macromarketing
24
Journal of service management
24
Springer eBook Collection / Business and Economics
24
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
The journal of services marketing
23
Review of marketing research
22
SAGE library in marketing
22
Journal of customer behaviour
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
Marketing intelligence & planning
20
Australasian marketing journal
19
International journal of contemporary hospitality management
19
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1
The dimensionality of the market orientation construct
Crick, James M.
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012515859
Saved in:
2
A theory of marketing's contribution to customers' perceived value
Misra, Shekhar
;
Pedada, Kiran
;
Sinha, Ashish
- In:
Journal of creating value
8
(
2022
)
2
,
pp. 219-240
Persistent link: https://www.econbiz.de/10014581506
Saved in:
3
Marketing and customer behaviour
Jenkins, John R. G.
-
1972
Persistent link: https://www.econbiz.de/10000666881
Saved in:
4
Models of customer value
Gupta, Sunil
;
Lehmann, Donald R.
- In:
Handbook of marketing decision models
,
(pp. 255-290)
.
2008
Persistent link: https://www.econbiz.de/10003755274
Saved in:
5
Service quality, profitability, and the economic worth of customers : what we know and what we need to learn
Zeithaml, Valerie A.
-
2009
Persistent link: https://www.econbiz.de/10003836352
Saved in:
6
Customer value from a customer perspective : a comprehensive review
Graf, Albert
;
Maas, Peter
-
2008
Persistent link: https://www.econbiz.de/10003903310
Saved in:
7
Customer value management : an overview and research agenda
Verhoef, Peter C.
;
Doorn, Jenny van
;
Dorotic, Matilda
- In:
Marketing : journal of research and management
3
(
2007
)
2
,
pp. 105-120
Persistent link: https://www.econbiz.de/10003585098
Saved in:
8
Customer value from a customer perspective : a comprehensive review
Graf, Albert
;
Maas, Peter
- In:
Journal für Betriebswirtschaft : management review …
58
(
2008
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003681621
Saved in:
9
Customer value management : some reflections and future trends : [73. Sitzung vom 16. März 2011 in Düsseldorf]
Verhoef, Peter C.
-
2012
Persistent link: https://www.econbiz.de/10009533687
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10
Service experiences and dyadic value co-creation in healthcare service delivery : a CIT approach
Osei-Frimpong, Kofi
;
Wilson, Alan M.
;
Owusu-Frimpong, Nana
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
4
,
pp. 443-462
Persistent link: https://www.econbiz.de/10011400718
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