Models of customer value
Year of publication: |
2008
|
---|---|
Authors: | Gupta, Sunil ; Lehmann, Donald R. |
Published in: |
Handbook of marketing decision models. - New York, NY : Springer, ISBN 0-387-78212-5. - 2008, p. 255-290
|
Subject: | Marketingtheorie | Marketing theory | Kundenwert | Customer value | Theorie | Theory |
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