Reviews the conceptual approaches to marketing which have been developed within socialist countries. Examines in detail some of the consequences of these changes. Suggests that substantial changes are taking place in the USSR and other socialist economies. Draws comparisons with Western economies.

Amendments to Conspectus published in Spring 1967 For reasons of space it is not possible to publish in full a revised Conspectus in each issue of this Journal. The following list represents amendments to the first full Conspectus, again in the order of Undergraduate Degree Courses, Postgraduate...

Investigates why the relationship between the income and occupation of a respondent (or their spouse) and consumption behaviour is not always satisfactory. Suggests that the addition of the information on a respondent's education to this factor is particularly rewarding. Uses research conducted...

Presents the results of research into a risk reduction technique for the introduction of new products called test marketing. Suggests that innovation should not end with the manufacturer, but be continued by the distributor and also the consumer, which test marketing allows. Attributes high...