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Konsumentenverhalten
73,612
Consumer behaviour
73,173
Brand management
14,280
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14,276
Online-Marketing
11,539
Internet marketing
11,528
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9,818
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9,781
Beziehungsmarketing
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Relationship marketing
9,496
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8,520
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8,494
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8,335
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5,975
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5,966
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5,744
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5,743
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5,738
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5,726
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5,531
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5,349
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4,620
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4,601
Viral marketing
4,561
Virales Marketing
4,557
Electronic Commerce
4,471
Dienstleistungsqualität
4,446
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4,444
E-commerce
4,381
Einzelhandel
4,183
Retail trade
4,157
Werbung
4,005
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3,978
Marketingmanagement
3,675
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3,666
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3,492
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Han, Heesup
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86
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84
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79
Usman, Osly
79
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75
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73
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72
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71
Khare, Arpita
71
Verhoef, Peter C.
71
Foxall, Gordon R.
69
Wansink, Brian
69
Paul, Justin
68
Nayga, Rodolfo M.
66
Rajagopal
66
Stavins, Joanna
65
Agarwal, Sumit
64
Bang, Nguyen
64
Chintagunta, Pradeep K.
64
Ko, Eunju
63
Laroche, Michel
61
Jang, Soocheong
59
Pitt, Leyland F.
59
Janssen, Maarten C. W.
57
Goldfarb, Avi
56
Bruwer, Johan
55
Hollebeek, Linda D.
55
Romaniuk, Jenni
55
Sharma, Piyush
55
Thaichon, Park
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55
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Edward Elgar Publishing
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2,368
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International journal of hospitality management
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International journal of consumer studies
775
Psychology & marketing
755
The journal of brand management : an international journal
688
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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NBER working paper series
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452
Tourism management : research, policies, practice
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Asia Pacific journal of marketing and logistics
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European journal of marketing : EJM
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Journal of travel and tourism marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of marketing management : MM
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Journal of marketing communications
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Journal of marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of retailing
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Journal of international consumer marketing
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Marketing letters : a journal of research in marketing
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Technological forecasting & social change : an international journal
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Cogent business & management
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Journal of fashion marketing and management
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Journal of the Academy of Marketing Science
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International journal of contemporary hospitality management
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Journal of consumer behaviour : an international research review
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Journal of advertising research
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International journal of retail & distribution management
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Marketing intelligence & planning
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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The journal of consumer marketing
305
The international review of retail, distribution and consumer research
301
Journal of hospitality marketing & management
297
The journal of services marketing
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ECONIS (ZBW)
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EconStor
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USB Cologne (EcoSocSci)
734
RePEc
234
BASE
96
OLC EcoSci
48
Other ZBW resources
24
ArchiDok
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1
The effect of Electronic Word-Of-Mouth (EWOM) on brand im-age and purchase intention : a conceptual paper
Al Halbusi, Hussam
;
Shehnaz Tehseen
- In:
SocioEconomic challenges : SEC
2
(
2018
)
3
,
pp. 83-94
Persistent link: https://www.econbiz.de/10012034774
Saved in:
2
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
3
Understanding the importance of eWOM on Higher Education Institutions' brand equity
Carvalho, Liliana
;
Brandão, Amélia Maria Pinto da Cunha
; …
- In:
Journal of marketing for higher education
31
(
2021
)
2
,
pp. 261-279
Persistent link: https://www.econbiz.de/10012695062
Saved in:
4
Impact of online reviews on consumer's hotel booking intentions : does brand image mediate?
Chakraborty, Uttam
;
Biswal, Santosh Kumar
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 943-963
Persistent link: https://www.econbiz.de/10012287155
Saved in:
5
The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand : the mediating role of brand awareness
Rajat Subhra Chatterjee
;
Seduram, Linda
;
Tan Sin Kwang
; …
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 593-614
Persistent link: https://www.econbiz.de/10012670734
Saved in:
6
The impact of Facebook presence on brand image
Coelho, Joana
;
Nobre, Helena
;
Becker, Kip
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 320-332
Persistent link: https://www.econbiz.de/10010490485
Saved in:
7
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
8
A moderated mediation model of situational context and brand image for online purchases using eWOM
Le Nguyen Hoang
;
Le Thanh Tung
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 661-672
Persistent link: https://www.econbiz.de/10014281369
Saved in:
9
The influence of “Facebook friends” on the intention to join brand pages
Palazon, Mariola
;
Sicilla, María
;
Lopez, Manuela
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 580-595
Persistent link: https://www.econbiz.de/10011481829
Saved in:
10
Can your advertising really buy earned impressions? : the effect of brand advertising on word of mouth
Lovett, Mitchell J.
;
Peres, Renana
;
Xu, Linli
- In:
Quantitative marketing and economics : QME
17
(
2019
)
3
,
pp. 215-255
Persistent link: https://www.econbiz.de/10012098687
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