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CSR activities and consumer loyalty : the effect of the type of publicizing medium
Mercadé-Melé, Pere; Molinillo, Sebastian; … - In: Journal of business economics and management 19 (2018) 3, pp. 431-455
corporate social responsibility (CSR) and its influence on consumer loyalty. It examines the relationships between company …-cause congruence, corporate credibility, altruism attribution and perceived CSR, and CSR with consumer loyalty, and analyzes the … advertise a cause related marketing activity influences the effect of perceived CSR on consumer loyalty. An empirical study was …
Persistent link: https://www.econbiz.de/10012174856
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The impact of perceived CSR on corporate reputation and purchase intention
Bianchi, Enrique; Bruno, Juan Manuel; Sarabia-Sanchez, … - In: European journal of management and business economics : … 28 (2019) 3, pp. 206-221
brand loyalty. Design/methodology/approach The sample comprised 429 consumers selected using non-probabilistic sampling with …
Persistent link: https://www.econbiz.de/10012118092
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The impact of perceived CSR on corporate reputation and purchase intention
Bianchi, Enrique; Bruno, Juan Manuel; Sarabia-Sanchez, … - In: European Journal of Management and Business Economics … 28 (2019) 3, pp. 206-221
brand loyalty. Design/methodology/approach The sample comprised 429 consumers selected using non-probabilistic sampling with …
Persistent link: https://www.econbiz.de/10013193215
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The multiple mediation roles of trust and satisfaction in the effect of perceived corporate social responsibility on loyalty
Uslu, Abdullah; Şengün, Halil İbrahim - In: Business, mangagement and economics engineering : BMEE 19 (2021) 1, pp. 49-69
living in Diyarbakir on bank loyalty in terms of banking services and the mediator roles of trust and satisfaction in this … loyalty. Furthermore, satisfaction has had partial mediation effects on the relationship between CSR perception and loyalty … essential effect as well as loyalty. Originality/Value - This study investigated the simultaneous multiple mediator effects of …
Persistent link: https://www.econbiz.de/10012695343
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Determinants of Internet Corporate Social Responsibility Communication
Pozniak, Laetitia - 2014
The goal of this research is to identify determinants of internet Corporate Social Responsibility communication of 41 Belgian companies. Using a content analysis and scoring technique, this paper estimates the degree of website information disclosure of companies' involvement with corporate...
Persistent link: https://www.econbiz.de/10013067765
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Ethical Imperatives of CEOS : Creating the Virtuous Corporation
Friedman, Hershey H. - 2013
Companies that are going to thrive must have a soul. Those that are only concerned with “maximizing shareholder wealth” or “maximizing profit” will find themselves going the way Enron went. CEOs will have to lead the revolution and should be the ones exhorting executives to make...
Persistent link: https://www.econbiz.de/10013074705
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The Dark Side of Retailing : Towards a Scale of Corporate Social Irresponsibility
Wagner, Tillmann - 2013
Purpose – Corporate social responsibility is becoming increasingly important in the retailing industry, whereby retailers are frequently criticized for socially irresponsible business practices by mass media and consumer advocacy groups. The purpose of this research is to find out which retail...
Persistent link: https://www.econbiz.de/10013076142
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Strategic Corporate Social Responsibility in Tourism and Hospitality
Camilleri, Mark Anthony - 2020
Tourism businesses engage in strategic corporate social responsibility (CSR) when they integrate responsible behaviors in their operational practices (Camilleri, 2015, 2019a; Carroll & Shabana, 2010; Porter & Kramer, 2006, 2011; Van Marrewijk, 2003; Vogel, 2005). Strategic CSR activities may usually improve...
Persistent link: https://www.econbiz.de/10012834623
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What Types of CSR Activities Will Be Most Feasible for Korean Firms in African Countries? : The Case of Ethiopia and Zimbabwe
Enestiaa, Mudzingiri - 2017
This study investigated the relationship between corporate social responsibility activities (economic, legal, ethical and philanthropic components) and brand attitude for Korean firms in African countries. The study was done in Zimbabwe and Ethiopia. The research survey collected 190 data points...
Persistent link: https://www.econbiz.de/10012960541
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The Impact of Corporate Social Responsibility on Customer Loyalty
Stanisavljević, Milena - 2018
customer loyalty, especially of philanthropic and economic dimensions. Based on the presented results, management …In this paper the impact of corporate social responsibility (CSR) dimensions on customer loyalty was researched. There … loyalty. CSR is a possibility for company's differentiation, only if customers value these efforts. CSR is explained through …
Persistent link: https://www.econbiz.de/10012908222