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Marketing strategies for the social good
Peña, Alicia de la - In: Marketing, (pp. 115-128). 2018
Persistent link: https://www.econbiz.de/10011937411
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Share, like and achieve : the power of Facebook to reach health-related goals
Peña, Alicia de la; Quintanilla, Claudia - In: International journal of consumer studies 39 (2015) 5, pp. 495-505
Persistent link: https://www.econbiz.de/10011446247
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Cause-brand community : toward consumer citizenship
Peña, Alicia de la; Amezcua, Bernardo; Sepúlveda, César - In: Journal of nonprofit & public sector marketing 30 (2018) 1, pp. 1-36
Persistent link: https://www.econbiz.de/10011847854
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Health support in the palm of your hand : the role of technology in achieving health goals
Peña, Alicia de la; Amezcua, Bernardo - In: Advances in health management, (pp. 113-127). 2017
Persistent link: https://www.econbiz.de/10011866367
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Marketing by contingency in the time of COVID-19 : overcoming business crises and meeting marketing challenges
Peña, Alicia de la (ed.); Amezcua Nuñez, Juan Bernardo (ed.) - 2023 - First edition
Alexa Show Some Empathy: Personified Brands Failing to Engage Customers During COVID-19 / Juan Bernardo Amezcua Nunez -- Brand Engagement in Consumers' Lives During COVID-19 Times / Claudia Quintanilla -- Marketing in a Box: Resilient Strategies Amid the Crisis / Alicia de La Pęa -- Influencer...
Persistent link: https://www.econbiz.de/10014493750
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Purchase Behavior Analysis to Identify Compulsive Shoppers in Saltillo, Coahuila Mexico
Rodríguez Garza, María de la Luz - 2017
La versión en Español de esta publicación puede encontrarse en 'http://ssrn.com/abstract=2916395' http://ssrn.com/abstract=2916395.At the beginning of the 21st century attitudes such as consumerism and materialism became prevalent. This occurred because there is a larger variety of products...
Persistent link: https://www.econbiz.de/10012951085