Share, like and achieve : the power of Facebook to reach health-related goals
Year of publication: |
September 2015
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Authors: | Peña, Alicia de la ; Quintanilla, Claudia |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 39.2015, 5, p. 495-505
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Subject: | Health goals | Netnography | physical activity | social networking sites | obesity | Social Web | Social web | Gesundheitsvorsorge | Preventive care | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing |
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