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Preferences and willingness to pay for tablet news apps
Gundlach, Hardy; Hofmann, Julian - In: Journal of media business studies 14 (2017) 4, pp. 257-281
Persistent link: https://www.econbiz.de/10011889173
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Essays on human brands and meta-analysis in marketing : [kumulative Dissertation]
Hofmann, Julian - 2012
Persistent link: https://www.econbiz.de/10009736528
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Leveraging analytics to produce compelling and profitable film content
Behrens, Ronny; Foutz, Natasha Zhang; Franklin, Michael; … - In: Journal of cultural economics 45 (2021) 2, pp. 171-211
Persistent link: https://www.econbiz.de/10012545644
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Talent or popularity : what drives market value and brand image for human brands?
Hofmann, Julian; Schnittka, Oliver; Johnen, Marius; … - In: Journal of business research : JBR 124 (2021), pp. 748-758
Persistent link: https://www.econbiz.de/10012494015
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When are visitors actually satisfied at visitor attractions? : what we know from more than 30 years of research
Faerber, Lea Susanne; Hofmann, Julian; Ahrholdt, Dennis C. - In: Tourism management : research, policies, practice 84 (2021), pp. 1-26
Persistent link: https://www.econbiz.de/10012494594
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Career decision, work adjustment, and person-job fit of adolescents : moderating effects of parental support
Neuenschwander, Markus P.; Hofmann, Jan - In: Journal of career development 49 (2022) 1, pp. 76-89
Persistent link: https://www.econbiz.de/10013175891
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The effect of pursuing a gender-nontraditional profession on young newcomers' occupational self-efficacy via frequency of evaluative feedback
Hofmann, Jan; Ramseier, Lukas; Neuenschwander, Markus P. - In: Journal of vocational behavior 138 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013453564
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Brand evaluations in sponsorship versus celebrity endorsement
Schnittka, Oliver; Hofmann, Julian; Johnen, Marius; … - In: International journal of market research 65 (2023) 1, pp. 126-144
Persistent link: https://www.econbiz.de/10014233831