Preferences and willingness to pay for tablet news apps
Year of publication: |
August-November 2017
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Authors: | Gundlach, Hardy ; Hofmann, Julian |
Published in: |
Journal of media business studies. - Abingdon : Taylor & Francis, ISSN 1652-2354, ZDB-ID 2207915-4. - Vol. 14.2017, 4, p. 257-281
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Subject: | Tablet news apps | willingness to pay | choice-based conjoint analysis | paid content | digital transformation | media convergence | two-sided markets | Zahlungsbereitschaftsanalyse | Willingness to pay | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application | Diskrete Entscheidung | Discrete choice | Digitalisierung | Digitization |
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