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Cultures within national cultures : international marketing within the domestic marketing environment
Tantawy, Rasha Y.; George, Babu P. - In: Economic review : journal of economics & business 14 (2016) 1, pp. 26-34
experience similar environmental conditions that were once exclusive to their international marketing counterparts. It would be … change; globalization, technology, media, mobility, and demographics. …
Persistent link: https://www.econbiz.de/10012012462
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A marketing scheme for making money off innocent people: A user's manual
Basu, Kaushik - 2009
Firms often give away free goods with the product that they sell. Firms often give stock options to their top management and other employees. Mixing these two practices-giving stock options to consumers who buy the firm's product-, creates a deadly brew. Large numbers of consumers can be lured...
Persistent link: https://www.econbiz.de/10010292071
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Improving the availability of trade finance in developing countries : an assessment of remaining gaps
Auboin, Marc - 2015 - Manuscript date: February 2015
While conditions in trade finance markets returned to normality in the main routes of trade, the structural difficulties of poor countries in accessing trade finance have not disappeared - and might have been worsened during and after the global financial crisis. In fact, there is a consistent...
Persistent link: https://www.econbiz.de/10011281651
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Payment choice in international trade : theory and evidence from cross-country firm level data
Hoefele, Andreas; Schmidt-Eisenlohr, Tim; Yu, Zhihong - 2013 - This version: July 2013, First version: April 2012
When trading, firms choose between different payment contracts. As shown theoretically in Schmidt-Eisenlohr (forthcoming), this allows firms in international trade to optimally trade-off differences in financing costs and enforcement across countries. This paper provides evidence from a large...
Persistent link: https://www.econbiz.de/10009773440
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Improving the availability of trade finance in developing countries : an assessment of remaining gaps
Auboin, Marc - 2016
While conditions in trade finance markets returned to normality in the main routes of trade, the structural difficulties of poor countries in accessing trade finance have not disappeared - and might have been worsened during and after the global financial crisis. In fact, there is a consistent...
Persistent link: https://www.econbiz.de/10011434595
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Audit of museum marketing communication in the modern management context
Kupec, Václav; Lukáč, Michal; Štarchoň, Peter; … - In: International Journal of Financial Studies 8 (2020) 3, pp. 1-13
Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment …; therefore, it is important to pay sustained attention to every component of a given museum's marketing communication. Changes …, international trends, and visitor preferences have an influence on marketing communication. Museum management must devote expert …
Persistent link: https://www.econbiz.de/10013200286
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A marketing scheme for making money off innocent people : a user's manual
Basu, Kaushik - 2009
argued that the common practice of giving stock options to employees can be a factor behind financial crashes. -- marketing …
Persistent link: https://www.econbiz.de/10003862853
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Crowdfunding, demand uncertainty, and moral hazard : a mechanism design approach
Strausz, Roland - 2015
Crowdfunding challenges the traditional separation between finance and marketing. It creates economic value by reducing …
Persistent link: https://www.econbiz.de/10011309652
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A Model of Market Discipline
Ward, Colin - 2020
We develop an equilibrium model where cash holdings, costly refinancing policies, and managerial incentives are jointly determined to quantify the market's influence on management's ex ante behavior. We also derive a general formula that shows how agency and financing distortions shape payouts...
Persistent link: https://www.econbiz.de/10012834069
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Audit of museum marketing communication in the modern management context
Kupec, Václav; Lukáč, Michal; Štarchoň, Peter; … - In: International Journal of Financial Studies : open … 8 (2020) 3/39, pp. 1-13
Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment …; therefore, it is important to pay sustained attention to every component of a given museum's marketing communication. Changes …, international trends, and visitor preferences have an influence on marketing communication. Museum management must devote expert …
Persistent link: https://www.econbiz.de/10012291735