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Segmenting social media users based on ongoing brand activities to track consumer behavior change

Choi, Youngtae; Kroff, Michael W.; Penagos-Londoño, … - In: AI impacts in digital consumer behavior, (pp. 192-216). 2024

Persistent link: https://www.econbiz.de/10014636273

Consistency of expert product reviews: An application to wine guides

Penagos-Londoño, Gabriel I.; Ruiz-Moreno, Felipe; … - In: Wine Economics and Policy 11 (2022) 2, pp. 51-60

Purpose. The purpose of this study is to examine the internal consistency of wine guides by comparing the judgements of expert wine tasters and reviewers. A classification of wines is provided to establish whether expert reviews of similar wines are coherent. Design/methodology/approach....

Persistent link: https://www.econbiz.de/10014485042

Two-stage choice process of FDI: ownership structure and diversification mode

Ruiz-Moreno, Felipe; Mas-Ruiz, Francisco J.; … - In: Journal of business research : JBR 60 (2007) 7, pp. 795-805

Persistent link: https://www.econbiz.de/10003484269

Development of a model of price competition in the Spanish loans market

Ruiz-Moreno, Felipe; Ladrón de Guevara, Antonio; Más … - In: The international journal of bank marketing : IJBM 28 (2010) 6, pp. 479-496

Persistent link: https://www.econbiz.de/10008738394

Rivalry within strategic groups and consequences for performance : the firm-size effects

Más Ruiz, Francisco José; Ruiz-Moreno, Felipe - In: Strategic management journal 32 (2011) 12, pp. 1286-1308

Persistent link: https://www.econbiz.de/10009376666

Who performs a stronger response to whom? : detecting individual competitive actions and reactions

Nicolau-Gonzálbez, Juan Luis; Ruiz-Moreno, Felipe - In: Review of managerial science 8 (2014) 3, pp. 385-403

Persistent link: https://www.econbiz.de/10010386703

The differemtiated effects of CSR actions in the service industry

Casado-Díaz, Ana B.; Nicolau-Gonzálbez, Juan L.; … - In: The journal of services marketing 28 (2014) 7, pp. 558-565

Persistent link: https://www.econbiz.de/10010434580

A machine learning approach to segmentation of tourists based on perceived destination sustainability and trustworthiness

Penagos-Londoño, Gabriel I.; Rodriguez–Sanchez, Carla; … - In: Journal of destination marketing & management 19 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012548434

Strategic groups and product differentiation : evidence from the Spanish airline market deregulation

Ruiz-Moreno, Felipe; Más Ruiz, Francisco José; … - In: Research in transportation economics 90 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10013186316

Selling the past : the use of history as a marketing strategy in Spain : 1900-1980

Miranda Encarnación, José Antonio; Ruiz-Moreno, Felipe - In: Business history 64 (2022) 3, pp. 491-510

Persistent link: https://www.econbiz.de/10013363277