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Betriebswirtschaftsstudium
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4,340
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727
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Malhotra, Naresh K.
59
Gunasekaran, Angappa
26
Fayolle, Alain
24
Wamba, Samuel Fosso
24
Hruschka, Harald
23
Greyling, Talita
22
Hair, Joseph F.
22
Kumar, V.
22
Sarstedt, Marko
22
Wedel, Michel
21
Kamakura, Wagner A.
20
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19
Green, Paul E.
19
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18
Sheth, Jagdish N.
18
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18
Aggarwal, Raj
17
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17
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16
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15
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15
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15
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15
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15
Mikalef, Patrick
15
Veldkamp, Laura
15
Aaker, David A.
14
Belk, Russell W.
14
DeSarbo, Wayne
14
Farboodi, Maryam
14
Giannone, Domenico
14
Gupta, Shivam
14
Kumar, Anil
14
Leeflang, Peter
14
Lehmann, Donald R.
14
Rossouw, Stephanie
14
Sapi, Geza
14
Viswanathan, Madhu
14
Allenby, Greg M.
13
Day, George S.
13
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American Marketing Association
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European Society for Opinion and Marketing Research
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IGI Global
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Edward Elgar Publishing
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OECD
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Esomar
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10
Market Research Society
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Springer International Publishing
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American Management Association
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European Commission / Directorate General for Education and Culture
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United States / Business and Defense Services Administration
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World Bank
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Walter de Gruyter GmbH & Co. KG
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National Industrial Conference Board
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Academy of Management
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Association for Business Communication
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4
Organisation for Economic Co-operation and Development
4
Springer-Verlag GmbH
4
World Association for Public Opinion Research
4
World Bank Group
4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
Advertising Research Foundation
3
Centre pour la Recherche et l'Innovation dans l'Enseignement
3
Clute Institute
3
European Association for Industrial Marketing Research
3
European Productivity Agency
3
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3
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3
Harvard Graduate School of Business Administration
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Journal of education for business
336
The international journal of management education
180
Journal of marketing research : JMR
176
Journal of business research : JBR
172
Journal of management education : a publication of the Organizational Behavior Teaching Society
171
Journal of marketing education : JME
159
Technological forecasting & social change : an international journal
140
Issues in accounting education
136
Journal of teaching in international business
136
Journal of the Academy of Business Education : JABE
135
International journal of market research : JMRS ; the journal of the Market Research Society
105
Journal of accounting education
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Journal of management education : the official publication of the Organizational Behavior Teaching Society
101
Academy of Management learning & education : AMLE
98
European journal of operational research : EJOR
98
Journal of business ethics : JOBE
98
SpringerLink / Bücher
78
Qualitative market research : an international journal
76
Springer eBook Collection
67
The journal of management development
65
Journal of the Academy of Marketing Science
63
International journal of production research
61
International journal of forecasting
59
Industrial marketing management : the international journal for industrial and high-tech firms
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Marketing Intelligence & Planning
52
European Journal of Marketing
51
Journal of emerging technologies in Accounting
49
Management learning : the journal for managerial and organizational learning
49
Qualitative Market Research: An International Journal
49
Marketing letters : a journal of research in marketing
48
Advances in accounting education : teaching and curriculum innovations
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
46
International journal of market research
45
Journal of marketing management : MM
45
Business horizons
44
Tourism management : research, policies, practice
42
Business education & accreditation : BEA
40
Journal of financial education
39
Management learning : the international journal for managerial and organizational learning and development
39
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ECONIS (ZBW)
16,084
Other ZBW resources
696
EconStor
307
USB Cologne (EcoSocSci)
208
OLC EcoSci
36
RePEc
32
BASE
21
ArchiDok
13
USB Cologne (business full texts)
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10
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1
Incorporating an
analytics
mindset into the audit
curriculum
Luo, Yan
- In:
International journal of accounting, auditing and …
17
(
2021
)
3/4
,
pp. 300-316
Persistent link: https://www.econbiz.de/10013187842
Saved in:
2
The accounting
curriculum
and the emergence of Big Data
Dewu, Khadija
;
Barghathi, Yasser
- In:
Journal of accounting & management information systems …
18
(
2019
)
3
,
pp. 417-442
Persistent link: https://www.econbiz.de/10012139235
Saved in:
3
Teaching "big data" in a business school : insights from an undergraduate course in big data
analytics
Hill, Stephen
;
Kline, Douglas
- In:
Journal of the Academy of Business Education : JABE
18
(
2017
),
pp. 175-185
Persistent link: https://www.econbiz.de/10011771561
Saved in:
4
Examining the adoption of big data and
analytics
curriculum
McLeod, Alexander
;
Bliemel, Michael
;
Jones, Nancy
- In:
Business process management journal
23
(
2017
)
3
,
pp. 506-517
Persistent link: https://www.econbiz.de/10011744430
Saved in:
5
Incorporating data
analytics
into a graduate accounting program
Showalter, D. Scott
;
Krawczyk, Katherine
- In:
Journal of emerging technologies in Accounting
19
(
2022
)
1
,
pp. 225-235
Persistent link: https://www.econbiz.de/10014309479
Saved in:
6
Linking practitioner dilemmas and research metrics across an integrated marketing
curriculum
Flight, Richard L.
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 317-332
Persistent link: https://www.econbiz.de/10012662596
Saved in:
7
A framework and resources to create a data
analytics
-infused accounting
curriculum
Dow, Kevin E.
;
Jacknis, Norman
;
Watson, Marcia Weidenmier
- In:
Issues in accounting education
36
(
2021
)
4
,
pp. 183-205
Persistent link: https://www.econbiz.de/10012813701
Saved in:
8
Business
curriculum
redesign : Integrating data
analytics
Clayton, Penny R.
;
Clopton, Jeremy
- In:
Journal of education for business
94
(
2019
)
1
,
pp. 57-63
Persistent link: https://www.econbiz.de/10012201187
Saved in:
9
Toward integration of Big Data, technology and information systems competencies into the accounting
curriculum
Sledgianowski, Deb
;
Gomaa, Mohamed
;
Tan, Christine
- In:
Journal of accounting education
38
(
2017
),
pp. 81-93
Persistent link: https://www.econbiz.de/10011657754
Saved in:
10
Analytics
modules for business students
Carroll, Paula
- In:
Operations research forum
4
(
2023
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014330479
Saved in:
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