Linking practitioner dilemmas and research metrics across an integrated marketing curriculum
Richard L. Flight
| Year of publication: |
2021
|
|---|---|
| Authors: | Flight, Richard L. |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 43.2021, 3, p. 317-332
|
| Subject: | business analytics | insights | marketing curriculum | marketing research | metrics | Marketing | Lehrplan | Curriculum | Betriebswirtschaftsstudium | Graduate business education | Marktforschung | Market research |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/02734753211017173 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012662596