Saberian, Fatemeh; Amirshahi, Mirahmad; Ebrahimi, Mahdi; … - In: The Bottom Line 33 (2020) 4, pp. 315-335
Purpose This paper aims to identify the dimensions of digital platforms' services quality and their impact on customers' purchase intent based on customer experience. Design/methodology/approach The research has a mixed method. Qualitative data is gathered by using of systematic literature...