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For one or many? : tie strength and the impact of broadcasted vs. narrowcasted advice
Sciandra, Michael R. - In: Journal of marketing communications 25 (2019) 5, pp. 494-510
Persistent link: https://www.econbiz.de/10012203330
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Planning and implementing a graduate online team-taught marketing course
Rajamma, Rajasree K.; Sciandra, Michael R. - In: Journal of marketing education : JME 42 (2020) 2, pp. 108-122
Persistent link: https://www.econbiz.de/10012265713
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The wisdom of some : do we always need high consensus to shape consumer behavior?
Sciandra, Michael R.; Lamberton, Cait; Walker Reczek, … - In: Journal of public policy & marketing : JPP & M ; an … 36 (2017) 1, pp. 15-35
Persistent link: https://www.econbiz.de/10011690542
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Smart phones, bad calls? : the influence of consumer mobile phone use, distraction, and phone dependence on adherence to shopping plans
Sciandra, Michael R.; Inman, J. Jeffrey; Stephen, Andrew T. - In: Journal of the Academy of Marketing Science 47 (2019) 4, pp. 574-594
Persistent link: https://www.econbiz.de/10012107242
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Understanding social media : the effect of belief type and product type on consumers' social media use
Micu, Camelia C.; Sciandra, Michael R.; Micu, Anca - In: Journal of marketing theory and practice : JMTP 27 (2019) 1, pp. 55-66
Persistent link: https://www.econbiz.de/10012181608