Abd‐Razak, Ili‐Salsabila; Abdul‐Talib, Asmat‐Nizam - In: Journal of Islamic Marketing 3 (2012) 1, pp. 72-80
the Muslim dominant markets around the world through the consumer animosity perspective, to provide better understanding … discussed. Design/methodology/approach – The analytical definition of consumer boycotts through the consumer animosity … intentionality attributions with animosity and consumer boycotts are assessed before strategies to deal with the issues are diagnosed …