Purpose – The purpose of this paper is to point at some examples where entrepreneurship theory can influence the developments within marketing theory. Design/methodology/approach – The authors present conceptual arguments for an increased attention to findings within entrepreneurship theory...

Purpose – Entrepreneurial marketing (EM) is at the brink of becoming an established discipline. To advance the field further and to better guide research efforts in different sub categories, the purpose of this paper is to examine the field's intellectual structure with the help of citation...

"This book highlights new business products, services, strategies, and philosophies drawn from an emerging collaborative information platform and explores connections between the development of new e-business technologies with consumers, businesses, and links to social and political visions and...