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A bank customer analysis and mortgage services evaluation : implications of market segmentation policies
Mylonakis, John - In: Banks and bank systems : international research journal 2 (2007) 3, pp. 157-172
Persistent link: https://www.econbiz.de/10003867833
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Private banking services, private banking customer's profile and their investment bahavioral preferences
Mylonakis, John - In: Banks and bank systems : international research journal 4 (2009) 1, pp. 37-44
Persistent link: https://www.econbiz.de/10003988567
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Customer relationship management functions : a survey of Greek bank customer satisfaction perceptions
Mylonakis, John - In: The ICFAI University journal of bank management : IJBM 8 (2009) 2, pp. 7-31
Persistent link: https://www.econbiz.de/10003859060
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The influence of banking advertising on bank customers: an examination of Greek bank customers' choices
Mylonakis, John - In: Banks and bank systems : international research journal 3 (2008) 4, pp. 44-49
Persistent link: https://www.econbiz.de/10003844958
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Functions and responsibilities of marketing auditors in measuring organisational performance
Mylonakis, John - In: International journal of technology management : IJTM 25 (2003) 8, pp. 814-825
Persistent link: https://www.econbiz.de/10001932605
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Global efforts to liberalize world trade in Services
Mylonakis, John - In: Inventi impact: international trade (2019) 3, pp. 124-129
Persistent link: https://www.econbiz.de/10012431855
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A bank customer analysis and mortgage services evaluation : implications of market segmentation policies
Mylonakis, John - In: Banks and bank systems : international research journal 2 (2007) 3, pp. 157-172
Persistent link: https://www.econbiz.de/10009912744
Cover Image
The influence of banking advertising on bank customers: an examination of Greek bank customers' choices
Mylonakis, John - In: Banks and bank systems : international research journal 3 (2008) 4, pp. 44-49
Persistent link: https://www.econbiz.de/10009912774
Cover Image
Private banking services, private banking customer's profile and their investment bahavioral preferences
Mylonakis, John - In: Banks and bank systems : international research journal 4 (2009) 1, pp. 37-44
Persistent link: https://www.econbiz.de/10009912779
Cover Image
Customer relationship management functions : a survey of Greek bank customer satisfaction perceptions
Mylonakis, John - In: The ICFAI University journal of bank management : IJBM 8 (2009) 2, pp. 7-31
Persistent link: https://www.econbiz.de/10009051176