Purpose This paper aims to identify and analyze factors that determine firms’ commitment to co-create new services with business customers. Design/methodology/approach A quantitative study based on a scenario method, involving an online survey of French service companies, reveals the...

It makes no doubt that the development of innovative products benefits from being considered under the perspective of networks and communities. Lead User's theory (LUT) focused mainly on the process by which user innovation may be transformed into commercial product. However, when LUT...

Purpose – Knowledge of the management issues for developing new bank offerings efficiently is limited. Furthermore, recent research suggests that organisational learning can contribute greatly to the success of innovation projects. The aims of this paper are to provide a detailed description...