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Nonmonetary customer value contributions in free e-services
Anderl, Eva
;
März, Armin
;
Schumann, Jan Hendrik
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 175-189
Persistent link: https://www.econbiz.de/10011591899
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2
"Why would I read a mobile review?" Device compatibility perceptions and effects on perceived helpfulness
März, Armin
;
Schubach, Sebastian
;
Schumann, Jan Hendrik
- In:
Psychology & marketing
34
(
2017
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10011638692
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3
The importance of being born free as online platform - how prior strategic commitments influence the conception of customer orientation and its outcomes in free e-Services
Schubach, Sebastian
;
Heß, Nicole Jasmin
;
Schumann, Jan …
- In:
Three essays on new challenges and opportunities for …
,
(pp. 117-173)
.
2018
Persistent link: https://www.econbiz.de/10011901164
Saved in:
4
How you remind me! : the influence of mobile push notifications on success rates in last-minute bidding
März, Armin
;
Lachner, Michael
;
Heumann, Christian
; …
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 11-24
Persistent link: https://www.econbiz.de/10012592150
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