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Are service marketing models really used in modern practice?
Kauppinen-Räisänen, Hannele; Grönroos, Christian - In: Journal of service management 26 (2015) 3, pp. 346-371
Persistent link: https://www.econbiz.de/10011388458
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Service productivity : toward a conceptualisation of the transformation of inputs into customer value in services
Grönroos, Christian (contributor);  … - 2000 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001536013
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The netoffer model : developing internet offerings for the virtual marketspace
Grönroos, Christian (contributor) - 1999
Persistent link: https://www.econbiz.de/10001543477
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A service quality model and its marketing implications
Grönroos, Christian - In: European journal of marketing : EJM 18 (1984) 4, pp. 36-44
Persistent link: https://www.econbiz.de/10001071469
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An applied service marketing theory
Grönroos, Christian - In: European journal of marketing : EJM 16 (1982) 7, pp. 30-41
Persistent link: https://www.econbiz.de/10001071482
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The mental footprint of marketing in the broadroom
Strandvik, Tore; Holmlund, Maria; Grönroos, Christian - In: Journal of service management 25 (2014) 2, pp. 241-252
Persistent link: https://www.econbiz.de/10010343474
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Legends in marketing: Christian Grönroos
Grönroos, Christian - 2013
Persistent link: https://www.econbiz.de/10010234428
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Internal marketing, research approach, and other works
Grönroos, Christian - 2013
Persistent link: https://www.econbiz.de/10010235078
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Marketing communication
Grönroos, Christian - 2013
Persistent link: https://www.econbiz.de/10010235079
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Marketing theory
Grönroos, Christian - 2013
Persistent link: https://www.econbiz.de/10010235080