The desire to be seen as a Very Important Person (VIP) is one of the driving factors behind humankind's professional, societal, and spiritual aspirations. In Being a True VIP, management scholar and author Eric H. Kessler illustrates the nature of importance and how it relates to our success as...

Contents: Why should we care about the relevance and impact of our research? -- 1. Introducing the book: The what, why and how of relevance and impact / Friederike Welter, David Urbano, Turki Alfahaid, Abdullah Aljarodi, Elsa Breit, Andreas Buhrandt, Débora de Castro Leal, Sina Feldermann,...

Zusammenfassung Tourismus gewinnt aufgrund seiner dynamischen Expansion zunehmend an Komplexität, wodurch sich für zukünftige und zukunftsorientierte touristische Ausbildungsprogramme neue Herausforderungen stellen. Um auf derartige Veränderungen zu reagieren, tendieren Entwicklungsteams von...

Introduction to visual marketing / Michel Wedel and Rik Pieters -- Visual attention and perception -- Eye movements during reading, scene perception, visual search and while looking at print advertisements / Keith Rayner and Monica S. Castelhano -- The informativeness of eye-movements for visual...

Introduction -- Competition in the Service of Self-Esteem -- The Emergence of Canons -- Scientific Communication: A Vanity Fair? -- The Economy of Attention in the Age of Neoliberalism -- Deconstruction and the Fusion of Culture and Commerce -- Social Media and the Ecology of Emotion -- Moral...

This dissertation analyzes economic implications of limited attention. The dissertation consists of an introduction (Chapter 1) and four independent articles (Chapter 2-5). The different articles, from the field of microeconomic theory, focus on different aspects of limited attention. The...