Krishen, Anjala S.; Berezan, Orie; Agarwal, Shaurya; … - In: Journal of Services Marketing 34 (2020) 7, pp. 1013-1024
Purpose: This study aims to explore the anticipated emotions of consumers and their anticipated perceived quality (PQ) of an exhibit, event or service that they are waiting to attend. Design/methodology/approach: The study consists of a quantitative survey-based descriptive study of n = 470...