Problem Definition: We explore the impacts of store brand (SB) introduction on multilateral contracting in vertical supply relationships that involve two upstream national brand manufacturers (NBMs) selling through a common retailer. Two different information structures are scrutinized:...

Problem definition: Currently, major online retail platforms, such as Amazon and JD, provide both conventional reselling channels and online marketplaces (i.e., agency channels), enabling their suppliers to encroach in a more efficient way than the traditional self-established direct channel....

This paper is motivated by the ubiquitous practical existence of common retailer distribution channels (e.g., a grocery store offering multiple brands of the same product). Demand interdependence (product substitutability) among various brands is critical and thus we investigate its impact on...