Store-brand introduction and multilateral contracting
Year of publication: |
2022
|
---|---|
Authors: | Zheng, Quan ; Jang, Hongseok ; Pan, Xiajun Amy |
Published in: |
Manufacturing & service operations management : M & SOM. - Linthicum, Md. : Informs, ISSN 1526-5498, ZDB-ID 2023273-1. - Vol. 24.2022, 1, p. 467-484
|
Subject: | retailing | store brand | channel management | contracting sequence | noncooperative game | Einzelhandel | Retail trade | Spieltheorie | Game theory | Vertriebsweg | Distribution channel | Handelsmarke | Store brand | Markenführung | Brand management | Vertrag | Contract |
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