Similar Search Results

Frontiers: how effective is third-party consumer profiling? : evidence from field studies

Neumann, Nico; Tucker, Catherine; Whitfield, Timothy - In: Marketing science : the marketing journal of the … 38 (2019) 6, pp. 918-926

Persistent link: https://www.econbiz.de/10012147182

Is first- or third-party audience data more effective for reaching the "right" customers? : the case of IT decision-makers

Neumann, Nico; Tucker, Catherine; Subramanyam, Kumar; … - In: Quantitative marketing and economics : QME 21 (2023) 4, pp. 519-571

Persistent link: https://www.econbiz.de/10014458489

What Type of Digital Advertising is Most Effective for B2B Prospecting? The Case of IT Decision-Makers

Neumann, Nico; Tucker, Catherine E.; Subramanyam, Kumar; … - 2022

Business-to-business (B2B) marketers face the challenge of how to communicate best with decision-makers in a firm. For example, firms selling software and IT need to identify IT decision-makers (ITDM) within a firm. The modern digital environment in theory allows B2B marketers to target such...

Persistent link: https://www.econbiz.de/10013288791

A meta-analysis of extremeness aversion

Neumann, Nico; Böckelholt, Ulf; Sinha, Ashish - In: Journal of consumer psychology : JCP : the official … 26 (2016) 2, pp. 193-212

Persistent link: https://www.econbiz.de/10011479195

Mandatory calorie disclosure : a comprehensive analysis of its effect on consumers and retailers

Zlatevska, Natalina; Neumann, Nico; Dubelaar, Chris - In: Journal of retailing 94 (2018) 1, pp. 89-101

Persistent link: https://www.econbiz.de/10011833484

A meta-analysis of loss aversion in product choice

Neumann, Nico; Böckenholt, Ulf - In: Journal of retailing 90 (2014) 2, pp. 182-197

Persistent link: https://www.econbiz.de/10010402326

The reach and persuasiveness of viral video ads

Tucker, Catherine - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 281-296

Persistent link: https://www.econbiz.de/10010515886

The economics of advertising and privacy

Tucker, Catherine - In: International journal of industrial organization 30 (2012) 3, pp. 326-329

Persistent link: https://www.econbiz.de/10009658211

Social networks, personalized advertising, and privacy controls

Tucker, Catherine - In: Journal of marketing research : JMR 51 (2014) 5, pp. 546-562

Persistent link: https://www.econbiz.de/10010489715

Seeding the S-curve? : the role of early adopters in diffusion

Catalini, Christian; Tucker, Catherine - 2016

Persistent link: https://www.econbiz.de/10011544500

1
2
3
4
5
6
7
8
9
10
Next
Last