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1
A study of the relationship of leading edge users to opinion leaders
Morrison, Pamela D.
-
1994
Persistent link: https://www.econbiz.de/10000882464
Saved in:
2
The impact of modernization on developing nation consumption patterns : the case of Mexico
Medina, José F.
-
1989
Persistent link: https://www.econbiz.de/10000802203
Saved in:
3
Modelling consumer behavior in a profile design using a three equation generalised Tobit model
Grammig, Joachim
;
Hujer, Reinhard
-
1997
Persistent link: https://www.econbiz.de/10000957377
Saved in:
4
Optimal stimulation level
theory
and exploratory consumer behavior : an analysis of underlying structures across product categories
Helm, Roland
;
Landschulze, Sebastian
-
2008
Persistent link: https://www.econbiz.de/10003716923
Saved in:
5
The role of targeted communication and contagion in product adoption
Manchanda, Puneet
;
Xie, Ying
;
Youn, Nara
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 961-976
Persistent link: https://www.econbiz.de/10003791496
Saved in:
6
Managing customers' adoption barriers
Heß, Silke Claudia
-
2009
Persistent link: https://www.econbiz.de/10003859478
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7
Information, promotion, and the adoption of innovative consumer durables
Song, Michael
;
Parry, Mark E.
- In:
The journal of product innovation management : an …
26
(
2009
)
4
,
pp. 441-454
Persistent link: https://www.econbiz.de/10003860420
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8
Innovation diffusion in heterogeneous populations: contagion, social influence, and social learning
Young, H. Peyton
- In:
The American economic review
99
(
2009
)
5
,
pp. 1899-1924
Persistent link: https://www.econbiz.de/10003936357
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9
An agent-based diffusion model with consumer and brand agents
Schramm, Mary E.
;
Trainor, Kevin J.
;
Shanker, Murali
; …
- In:
Decision support systems : DSS ; the international journal
50
(
2010/11
)
1
,
pp. 234-242
Persistent link: https://www.econbiz.de/10008746852
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10
Essays on new product adoption and diffusion
Arts, Joseph Willem Cornelius
-
2008
Persistent link: https://www.econbiz.de/10003697428
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