“content marketing”. This study incorporates the perspective of small and medium-sized enterprises (SMEs) into the scope of … social media (SM) as a marketing communications and media content distribution system. In an exploratory content analysis of … marketing communications with special attention to their usage of media-specific contents. SM impels companies to eventually …

At the time of the economic crisis cutting marketing and media expenses is a common corporate reaction. While this … desired level in marketing communication practices even in crisis periods. …

The objective of this article is to analyse the marketing practice of Hungarian companies. On the one hand, the role of … marketing function in the company has been revealed, and on the other hand the relationship between marketing efforts and market … performance has been investigated. In frame of the Hungarian Competitiveness Studies, 300 marketing executives were surveyed to …

helps companies rethink the traditional one-way flow of their marketing messages and to incorporate a new interactive … best practices and reflect on the apparent lack of strategic thinking in using SM as a marketing application. Then, we … compare these practical examples with general marketing strategy theory. By merging theory and practice, we aim to provide an …

We have witnessed a rising interest – by both academic and managerial field – in the marketing application of Web 2 … new and effective tool for marketing communication and other marketing-related activities. In our research, we first aim … important areas of marketing to be affected by this seemingly technological change. We also have a brief overview of challenges …

marketing felsőoktatás megszokott gyakorlatát: a hallgatók a nappali-tagozatos egyetemista lét és főállású munkahely között …