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Relationship marketing
20
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Plewa, Carolin
67
Finsterwalder, Jörg
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Conduit, Jodie
16
Quester, Pascale
9
Baaken, Thomas
7
Rampersad, Giselle
7
Sweeney, Jillian C.
7
Ho, Joanne
6
Troshani, Indrit
6
Kleinaltenkamp, Michael
5
Kuppelwieser, Volker G.
5
Mazodier, Marc
5
Jaakkola, Elina
4
Kuppelwieser, Volker
4
Palmer, Karen
4
Quester, Pascale G.
4
Sim, Max
4
Baker, Virginia
3
Chen, Tom
3
Fisk, Raymond P.
3
Foote, Jeff
3
Hepi, Maria
3
Johnson, Claire
3
Karpen, Ingo O.
3
Karpen, Ingo Oswald
3
Kesting, Tobias
3
Korff, Nisha
3
Lu, Vinh Nhat
3
Ng, Sylvia C.
3
Prayag, Girish
3
Tombs, Alastair
3
Tuzovic, Sven
3
Bal, Charles
2
Boenigk, Silke
2
Carswell, Sue
2
Chen, Ning
2
Cheung, Lilliemay
2
Dodds, Sarah
2
Gudergan, Siegfried
2
Hall, Colin Michael
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Journal of retailing and consumer services
8
Journal of Service Theory and Practice
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5
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5
Asia Pacific Journal of Marketing and Logistics
3
Asia Pacific journal of marketing and logistics
3
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3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Business & Industrial Marketing
3
Journal of Service Management
3
Journal of engineering and technology management : JET-M
3
Journal of service theory and practice : JSTP
3
Managing service quality : MSQ ; an international journal
3
The journal of services marketing
3
Developing engaged and entrepreneurial universities : theories, concepts and empirical findings
2
Industrial Management & Data Systems
2
International Journal of Sports Marketing and Sponsorship
2
International journal of networking and virtual organisations : IJNVO
2
Journal of Services Marketing
2
Journal of strategic marketing
2
Making a difference through marketing : a quest for diverse perspectives
2
R & D management
2
The service industries journal
2
Corporate social responsibility : challenges, benefits and impact on business performance
1
Customer engagement : contemporary issues and challenges
1
European journal of marketing
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European journal of marketing : EJM
1
International journal of market research
1
International journal of sports marketing & sponsorship
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International journal of technology transfer and commercialisation
1
JOBR-D-21-03301
1
Journal of Business and Industrial Marketing Ser.
1
Journal of business ethics : JOBE
1
Journal of destination marketing & management
1
Journal of marketing management : MM
1
Journal of public policy & marketing
1
Journal of service research
1
Journal of service research : JSR
1
Management of technology : new directions in technology management : selected papers from the Thirteenth International Conference on Management of Technology
1
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ECONIS (ZBW)
74
Other ZBW resources
27
OLC EcoSci
1
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1
Which sport sponsorships most impact sponsor CSR image?
Plewa, Carolin
;
Carrillat, François A.
;
Mazodier, Marc
; …
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
Saved in:
2
Beyond the obvious : facets of diversity in marketing student groups
Sherman, Claire Eloise
;
Plewa, Carolin
- In:
Making a difference through marketing : a quest for …
,
(pp. 211-227)
.
2016
Persistent link: https://www.econbiz.de/10011531422
Saved in:
3
Improving innovation process performance and service quality in innovation networks
Plewa, Carolin
;
Rampersad, Giselle
;
Troshani, Indrit
; …
- In:
Making a difference through marketing : a quest for …
,
(pp. 267-282)
.
2016
Persistent link: https://www.econbiz.de/10011531430
Saved in:
4
Managing governmental business relationships : the impact of organisational culture difference and compatibility
Lu, Vinh Nhat
;
Plewa, Carolin
;
Ho, Joanne
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 93-100
Persistent link: https://www.econbiz.de/10011484689
Saved in:
5
What drives and inhibits university-business cooperation in Europe? : a comprehensive assessement
Galán-Muros, Victoria
;
Plewa, Carolin
- In:
R & D management
46
(
2016
)
2
,
pp. 369-382
Persistent link: https://www.econbiz.de/10011488601
Saved in:
6
Reputation in higher education : a fuzzy set analysis of resource configurations
Plewa, Carolin
;
Ho, Joanne
;
Conduit, Jodie
;
Karpen, Ingo O.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3087-3095
Persistent link: https://www.econbiz.de/10011507926
Saved in:
7
Engagement-driven institutionalization in market shaping : synchronizing and stabilizing collective engagement
Kleinaltenkamp, Michael
;
Conduit, Jodie
;
Plewa, Carolin
; …
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 69-78
Persistent link: https://www.econbiz.de/10013206389
Saved in:
8
Composing markets : a framework of intentionality in market-shaping
Hawa, Joelle
;
Baker, Jonathan
;
Plewa, Carolin
- In:
Journal of business research : JBR
121
(
2020
),
pp. 47-57
Persistent link: https://www.econbiz.de/10012417315
Saved in:
9
The dynamics of managing evolving university-industry linkages
Plewa, Carolin
;
Rampersad, Giselle
;
Ho, Joanne
- In:
Developing engaged and entrepreneurial universities : …
,
(pp. 127-148)
.
2019
Persistent link: https://www.econbiz.de/10012127127
Saved in:
10
The role of experience of academics in university engagement : looking at university-industry linkages
Korff, Nisha
;
Plewa, Carolin
;
Baaken, Thomas
- In:
Developing engaged and entrepreneurial universities : …
,
(pp. 213-229)
.
2019
Persistent link: https://www.econbiz.de/10012127147
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