This study examines factors related to the effectiveness of mobile advertising. Using a large data set with 115,899 records of ad tap-through from a mobile advertising company in China, the authors identify that the influencing factors for advertisement tap through are application type, mobile...

In this paper, we propose a tractable model to study the impact of path-dependent reference points on optimal trading strategies of a realization utility investor. We find that when reference points are adaptive to prior paper gains and losses, two interesting effects arise endogenously: (a)...

We present a method for estimating Markov dynamic models with unobserved state variables which can be serially correlated over time. We focus on the case where all the model variables have discrete support. Our estimator is simple to compute because it is noniterative, and involves only...