An Exploratory Study of the Effectiveness of Mobile Advertising
Year of publication: |
2017
|
---|---|
Authors: | Quan, Jing ; Peng, Jianping ; Qu, Juanjuan ; Peng, Le |
Published in: |
Information Resources Management Journal (IRMJ). - IGI Global, ISSN 1533-7979, ZDB-ID 2069584-6. - Vol. 30.2017, 4 (01.10.), p. 24-38
|
Publisher: |
IGI Global |
Subject: | Advertising Pushing Strategies | Mobile Advertising | Tap Through | Targeted Marketing |
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