Chapter 1 Weak brands end up in outlet stores -- Chapter 2 It’s never too early: Selling the value of digital services -- Chapter 3 International sales – an opportunity for SMEs -- Chapter 4 Market segmentation: Create a clear focus for your sales activities -- Chapter 5 The G.E.I.S.T....

Sales and customer management represent an important success factor for most companies. 'Excellence in Sales' presents an integrated management approach for professional sales organisations that reveals the existing optimisation potential and aims at a maximum of efficiency and effectiveness....